News & Events

New Course Co-Founder Receives Supply & Demand Chain Executive’s 2014 Pro to Know Award

Sidell is acknowledged as a 2014 Provider Pro to Know for 25 years of supply chain technology and consulting expertise

Toledo, OH – Feb. 26, 2014: New Course LLC, a consulting and integration services company focused on the SAP® Extended Warehouse Management (SAP EWM) application and other leading supply chain execution systems, announces John Sidell, company Principal and Co-founder, has been recognized as a Supply & Demand Chain Executive 2014 Provider Pro to Know. The award recognizes supply chain executives who are leaders in the field and are known for developing innovations for supply chain challenges. This year’s “Pros to Know” are featured in Supply & Demand Chain Executive’s special Pros to Know issue, which will be out in mid-March.

Sidell’s deep domain expertise in all aspects of supply chain execution helped secure his inclusion in this year’s Pros to Know list. “For many companies, a well oiled supply chain can be the difference between making money and losing money – in essence, the survival of the company,” said Sidell. “For organizations that embrace this and make strategic investments in systems and infrastructure that drive efficiencies, the benefits are plentiful and competitive advantages can be even more significant.”

Sidell has been active in hundreds of supply chain technology and consulting projects since the late 1980s. He is well known within the supply chain marketplace as a thought leader and active member of the speaking circuit, and is also an advisory board member for several technology and consulting firms.

About Supply & Demand Chain Executive
Supply & Demand Chain Executive is the executive’s user manual for successful supply and demand chain transformation, utilizing hard-hitting analysis, viewpoints and unbiased case studies to steer executives and supply management professionals through the complicated, yet critical, world of supply and demand chain enablement to gain competitive advantage. Visit us at

About New Course
Created by Jim McNerney and John Sidell, the founders of ESYNC, New Course is a leading supply chain consulting and systems integration firm. Services include facility design, supply chain strategy, network optimization, business case development, operations best practice analysis, project roadmap planning, integration and the implementation of SAP EWM and other supply chain execution systems.

New Course’s seasoned professionals have been involved in over 400 supply chain projects within conventional, semi-automated and automated distribution and manufacturing facilities across a wide variety of industries. For more information visit

"I've had the pleasure of working the New Course team members on several strategic supply chain projects over the years. They have always done a great job and delivered the projects on time and on-budget."
VP of Operations, Leading CPG Company